Top 5 Consumer Finance Apps on iOS in Netherlands Q4 2023

In the fourth quarter of 2023, the top consumer finance applications on the iOS platform in the Netherlands displayed diverse performance metrics across downloads, revenue, and active users. Here’s a closer look at the performance of the top five apps:

YNAB experienced fluctuations in its revenue throughout the quarter, reaching a peak of approximately $573 in the week of October 30. The app's downloads saw a significant spike in mid-October, hitting 222 before gradually declining to 6 by the end of December. Weekly active users remained relatively stable, peaking at 527 in mid-October and ending the quarter with 475.

Buddy: Budget Planner App had a steady start with downloads, maintaining around 500-600 weekly downloads in October before tapering off to 93 by the last week of December. Revenue for Buddy fluctuated, peaking at $349 in the last week of September and ending the quarter at $166. Weekly active users started strong at 686 but saw a decline, ending the quarter at 292.

Splitwise showed a consistent performance in active users, with a peak of 3858 at the end of September and ending the quarter at 3042. Downloads saw a downward trend from 1066 in early October to 308 by the end of December. Revenue, however, saw a significant increase, peaking at $260 in the final week of December.

Spendee Money & Budget Planner had a varied performance in revenue, peaking at $158 in late October and maintaining around $110-$123 towards the end of December. Downloads remained relatively stable, with a slight drop towards the end of the quarter, ending at 8. Weekly active users were quite stable, starting at 459 and ending at 398.

The Secret To Money showed modest revenue, peaking at $61 in late October and ending the quarter at $23. Downloads were minimal throughout the quarter, with occasional peaks up to 7 downloads.

For more detailed insights into the performance of these apps and other market trends, visit Sensor Tower.